Every day, we take customers on a journey. It may begin with a casual inquiry or a sales call. It goes on to a satisfied customer and, if we’re really good, a sales relationship that lasts for decades.
How do we track that journey at Milliken? How do we monitor customer sentiment and transform sales into long-term relationships?
Betsy Sikma talks with Dushyant Kapoor, Director of Customer Experience, and Alicia Harmon, Sales Excellence Leader from the Chemical Division.